LDV G10 2015-2022 - Premium Head Unit Upgrade Kit: Radio Infotainment System with Wired & Wireless Apple CarPlay and Android Auto Compatibility
- Complete Kit: Screen, Fascia Kit, Plug & Play-Harness
- Processor Options: 4-Core (2/32GB) or 8-Core (4/64GB & 8/128GB)
- Vibrant Touchscreen: Crisp, responsive HD display
- Built-in GPS: Offline-capable navigation
- Adaptive Brightness: Auto-adjusts with headlights
- Complete System Replacement: Modern infotainment upgrade
- New Hardware Included: GPS antenna, microphone, all cables
- Plug & Play Design: Engineered for direct fitment with factory harness
- Installation: View installation requirements
- DIY Installation Design: Made for self-installation with our support team
- Professional Option: Partner installers in Gold Coast & Launceston, or find your local specialist
- USB Connectivity: 2 ports included (6-pin & 4-pin) View details
- 4G LTE SIM Slot: Mobile internet on the road (Premium 4GB/64GB+ models - enhanced connectivity)
- Smart Connections: Bluetooth, WiFi, USB
- Wireless CarPlay & Android Auto: Seamless smartphone pairing
- Voice Control: Siri & Google Voice supported
- Hi-Res Audio: DSP-optimized sound clarity
- Custom Equalizer: Audio tuning control
- RCA Outputs: For subwoofers and amplifiers
- Multimedia Streaming: YouTube, Spotify, Netflix & more
- Mirror Screen: Android & iPhone screen sharing
- Split Screen Mode: Use maps and media side-by-side
- Steering Wheel Buttons: Fully retained
- Hands-Free Calling: Mic & Bluetooth calling
- OTA Updates Ready: Future-proof software support
- 3-Year Warranty: Comprehensive protection included
- 30-Day Returns: Hassle-free return policy
- Live Support 7 Days: 10am–6pm, incl. holidays
- Brummstadt Guarantee: Trusted by thousands of Australian drivers
| Technical Specifications | |
|---|---|
| OS & Processor | Android 13 – Choose from 4-Core (2/32GB model) or 8-Core (4/64GB & 8/128GB models) processors |
| Memory & Storage | Up to 8GB RAM and 128GB SSD – ideal for fast performance and media storage |
| Display | 9″ (1280×720) or 13.3″ IPS QLED – sharp visuals across sizes |
| Audio & DSP | 32-Band Equalizer with built-in DSP – rich audio tuning for custom sound profiles |
| Amplifier & Touch | Toshiba Amplifier with IPS Anti-Glare 5-Touch Display – crystal-clear visuals with responsive controls |
| Connectivity | Supports CarPlay & Android Auto (wired & wireless), Bluetooth 5.0, WiFi, and GPS – seamless phone integration and live navigation. Premium models (4GB/64GB+) add 4G LTE for standalone internet connectivity |
| Radio & Inputs | FM radio, AM available via optional DAB+ receiver, RDS, DVR, TPS, CAM (Optional) – wide input support for all setups |
| Extra Features | Steering Wheel Control Support, plus split-screen for multitasking |
| In the Box | Head Unit, Fascia Kit, Harness Bundle, 2x USBs, and Antenna Plugs (FM, GPS), Antennas (GPS). Premium models (4GB/64GB+) also include: 4G antenna & SIM card holder for enhanced connectivity |
| Apps Supported | Netflix, Spotify, Apple Music, YouTube & more – enjoy your favorites right from the dashboard |
Compatible with the following vehicle models:
- LDV™ G10 from 2015-2022
- LDV™ G10 Van from 2015-2022
Not sure if it fits? 📸 Send us a snap of your car and we’ll reply fast with what fits.
Please note that even vehicles of the same model may have subtle differences. We are committed to ensuring compatibility and have carefully accounted for each vehicle’s unique specifications. For assistance or inquiries, our expert support team is ready to guide you at every step.This product is not affiliated with or endorsed by LDV™. All trademarks are the property of their respective owners and are used for reference only. Carefully crafted as a premium aftermarket solution, this product ensures seamless compatibility and reliable performance for these models.
Optional Accessories Installation Guides
Enhance your Brummstadt head unit with these premium accessories. Each accessory is designed for easy DIY installation.
External Microphone (Your Passengers Will Thank You)
Dead easy setup (honestly, 2 minutes):
- Connect to head unit: Find the 3.5mm MIC port in your wiring harness (it's with the RCA connectors). Just plug in the mic's 3.5mm connector until it clicks
- Pick your spot: Most people love the sun visor (clips on solid), but A-pillar or above the mirror work great too. The 3-meter coiled cable reaches anywhere
- Clip it on: The rotatable clip grips tight - sun visor, A-pillar trim, wherever works for you. About 30cm from your mouth is perfect
- Quick test: Call a mate and ask "How do I sound?" Prepare for compliments! Works brilliantly with Siri, Google Assistant, and hands-free calls
Pro tip: Mic too quiet? Head to Settings → Sound → Microphone Gain. Start at 50% (perfect for most cars). Noisy diesel? Try 70%. The difference is amazing!
Rear View Camera Installation
For Brummstadt Cameras (Plug & Play):
- Mount camera above license plate using provided bracket
- Run the camera cable through rubber boot between car body and trunk/door
- Route cable under trim panels to head unit location
- Connect yellow RCA plug to CAM-IN on head unit
- Connect red power wire to reverse light positive (this serves as the power trigger that tells the head unit to automatically switch to camera view when you shift to reverse)
- Connect black wire to chassis ground
- In Factory Settings → Backcar Settings, set to "Aftermarket Camera"
Note: In most cases, connecting the red wire to the reverse light is necessary for automatic camera switching. However, in modern vehicles with CANBUS, this may not be required as the CANBUS module already controls screen switching (even if your car didn't come with a factory camera, the switching software is often pre-installed!))
Camera will automatically activate when reverse gear is selected.
DAB+ Digital Radio Module
Installation Process:
- Connect USB module: Connect the DAB+ receiver to the USB 6-pin port on the back of the head unit (not the 4-pin port)
- Mount antenna:
- Clean windscreen area (top corner recommended)
- Stick the film antenna to the glass
- Route cable along windscreen edge under trim
- Connect antenna to module: SMB connector clicks into place
- Activate in head unit: Open DAB+ app and scan for stations
- Ground for better signal: Connect the DAB+ module to bare metal in your vehicle - the car's metal body serves as grounding for stronger signal reception
- Position for best reception: Antenna works best with clear sky view
- Download app: Download a DAB+ app from the Google Play Store to start streaming digital radio
TPMS (Tyre Pressure Monitoring System)
External TPMS Installation (Valve Cap Type):
- Install sensors:
- Remove existing valve caps
- Screw on TPMS sensor caps (hand-tight only)
- Note each sensor's ID number for position mapping
- No tyre removal required - 5 minute installation!
- Connect USB receiver: Plug into available USB port on head unit
- Configure in app: Download and open one of these recommended apps:
- TPMS by Vietmap: Simple interface, good for basic monitoring
- USB TPMS: Advanced features with logging
- Tyre Pressure Monitor: Clean UI with customizable alerts
- Map sensors: Assign each sensor ID to correct wheel position (FL, FR, RL, RR)
- Set alerts: Configure pressure (typically 32-35 PSI) and temperature warnings
Internal TPMS Installation (Professional):
- Tyre removal required:
- Remove wheels from vehicle
- Dismount tyres from rims
- Install internal TPMS sensors on valve stems
- Remount and balance tyres
- Professional installation recommended ($50-100 typical cost)
- Connect USB receiver: Same as external - plug into USB port
- App configuration: Same apps work for both internal and external sensors
- Advantages: More accurate readings, theft-proof, no risk of damage at car wash
After Installation: Drive for 5-10 minutes to activate sensors. You'll see real-time pressure, temperature, and leak alerts directly on your head unit screen!
Front and Rear Camera Combo (Live View)
Dual Camera Installation:
- Front Camera:
- Mount behind rearview mirror area
- Connect to dedicated front camera input on head unit
- Route cable along windscreen edge and A-pillar
- Rear Camera:
- Mount above license plate
- Connect yellow RCA to rear CAM-IN
- Connect red wire to reverse light for auto-switching
- Configure in Settings:
- Set both cameras in Factory Settings
- Enable split-screen view option
- Configure switching behavior
Benefits: View both cameras simultaneously, switch between them while driving, perfect for towing or tight parking.
Dashcam (Front Recording)
Installation Process:
- Mount the camera: Position behind rearview mirror for best view
- Clean windscreen thoroughly
- Attach using provided 3M adhesive mount
- Ensure camera has clear view of road
- Connect power: Plug USB cable into head unit's USB port (any available port)
- Route cable: Tuck cable along windscreen edge and A-pillar trim to hide it
- Configure recording:
- Open dashcam app on head unit
- Set video quality (1080p recommended)
- Enable loop recording (overwrites old footage)
- Set G-sensor sensitivity for incident detection
- Storage: Records to the unit's internal storage (choose 4GB/64GB+ for longer recordings)
Features: Continuous recording, automatic incident saving, parking surveillance mode when hardwired to constant power.
Professional Installation Service
- Complete head unit installation by certified technician
- All accessories setup (cameras, microphone, DAB+, TPMS if ordered)
- Professional cable management - all wires hidden
- System configuration and testing
- Tutorial on using all features
- Warranty remains fully valid
Installation Options:
You bring your vehicle to one of our certified installers. Installation typically takes 2-3 hours. Available in major cities across Australia.
• Gold Coast/Brisbane Area
• Launceston Area
Our mobile technician comes to your home or workplace. Same professional quality, maximum convenience.
Booking: After purchase, we'll contact you within 24 hours to schedule your installation at a convenient time.
RAM & Storage Options - Which to Choose?
Quick heads up: The 2/32GB, 4/64GB or 8/128GB refers to the unit's built-in storage (like your phone's memory). This is permanent internal storage that can't be upgraded later.
Which option suits you best?
• Basic CarPlay/Android Auto use only
• Warning: May experience app refreshes or stuttering when multitasking
• OK if you only use one app at a time
• No 4G/SIM support at this level
• Double the power - smooth multitasking
• Run maps and music together without stutter
• Includes 4G LTE & SIM card support
• Room for apps and offline content
• This is what most customers choose
• Power users and businesses
• Run many apps simultaneously
• Best for dashcam recording
• Massive storage for offline maps
• Future-proof choice
💡 Pro Tip: The 2/32GB is really just an entry option. For proper multitasking without frustration, 4/64GB is the sweet spot!
Place your order today and expect your parcel to arrive between Friday, 19 September and Friday, 26 September. Remote area deliveries might take just a little longer.
Historical Development and Market Evolution of the LDV G10:
The LDV nameplate itself carries historical significance inherited from the UK-based Leyland DAF Vans, renowned since the 1990s in Europe for producing dependable commercial transportation. Through its acquisitions and ownership transitions, the LDV name eventually fell under SAIC Motors, a prominent automotive manufacturer known globally for versatility of products appealing across a wide audience.
Introduced in global markets around 2015, the LDV G10 arrived as an all-new, purpose-built platform tailored for a global audience necessitating a modern larger-sized multipurpose van. Across regions—including Australia, New Zealand, and many Asian markets—the G10 found a receptive audience among small business operators, transport service providers, and especially family-oriented buyers seeking space, comfort, and affordability without compromising essential technology or design. Efforts by LDV to present a comfortable and contemporary interior environment significantly boosted G10’s popularity, substantially breaking the mold from stereotypical utilitarian commercial vans.
Design, performance, and versatility stood at the forefront of the LDV G10’s appeal. This large multi-purpose vehicle was carefully designed to maximize passenger comfort, featuring spacious cabin dimensions, ergonomic considerations in seating arrangements, and practical storage compartments that respond well to varied family or commercial usage requirements. With design queries such as large side-opening doors, flexible interior layouts offered with either 7-, 8-, or 9-seat configurations, and generous rear cargo capacity, the G10 addressed the practical demands of daily urban usage, long-distance travel, and rigorous commercial tasks alike.
Initial models in 2015 came equipped with efficient powertrain options including a 2.4-litre petrol engine mated primarily to automatic gearboxes, later expanding offerings with turbocharged variants, and diesel selections providing optimal balance between power, economy, and reliability. Through its lifespan leading into 2022, the G10 underwent periodic adjustments and minor updates, progressively refining reliability, build quality, comfort, and technology.
In vehicle handling dynamics, the LDV G10 emphasized comfort, stability, and everyday driving ease—a necessity given its diverse customer profile. Its suspension arrangements and steering calibration were carefully attuned toward ease of use and ride comfort on city streets and longer highway stretches, resulting in user-friendly family transportation or business-use capability, adaptable over varying road demands.
To this solid foundation of reliability and practicality, LDV G10 owners increasingly seek modern technology choices beyond factory standards. Recognizing this desire, aftermarket infotainment options tailored specifically for G10 vans provide well-rounded and powerful technology solutions; products such as premium head units by Brummstadt especially embody this direction.
Brummstadt, well-known for craftsmanship in developing model-specific head units, features offerings carefully matched to LDV G10 requirements. Designed to smoothly integrate with the van’s interior architecture, this upgraded head unit significantly modernizes in-vehicle connectivity and boosts the ease of navigation and entertainment while seamlessly blending visual appeal and practicality within the van's cabin.
Prominently featuring wired and wireless connectivity options for Apple CarPlay and Android Auto, this upgraded infotainment improves user navigation by fully supporting popular mapping applications including Google Maps, Apple Maps, and Waze. For example, envision a relaxed family dinner with loved ones at their favored restaurant—once comfortably seated inside the LDV G10, the predetermined route to a friend's nearby location, selected earlier via smartphone navigation apps, effortlessly appears on the head unit’s vibrant display, providing an enhanced sense of convenience and reassurance.
Drivers also gain opportunities to expand safety measures through optional high-definition (1080p) camera additions, providing both front and rear coverage, significantly amplifying driver visibility while simultaneously gathering valuable video monitoring footage. In urban settings or long countryside drives, such camera installations aid driver confidence, delivering practical safety and peace-of-mind advantages.
Entertainment offerings further complemented through this infotainment upgrade introduces additional possibilities, including enabling gaming experience. Families or passengers benefit from longer journeys, effortlessly connecting joysticks by USB ports on the head unit, allowing integrated multiplayer gaming right within the spacious interior—a thoughtful amenity turning traveling moments into valuable shared experiences.
Advanced voice control functionality, available through popular virtual assistant technologies like Apple’s Siri or Android’s Google Assistant, transforms ordinary drives into opportunities for increased convenience and practical engagement. Issuing commands to remotely manage smart home products—for example turning on residential porch lighting as the driver approaches home—exemplifies carefully considered integration that seamlessly bridges automotive connectivity with day-to-day efficiency.
In driving attributes, the LDV G10 successfully balances spaciousness, versatile comfort ergonomics, dependable on-road behavior, and earnest practicality. Its well-engineered structure, comfortable and adaptable interior layout, confident ride quality, dependable powertrains, and tangible value proposition represent clear strengths. Integrating a modern, powerful infotainment upgrade thoughtfully complements these advantages significantly, directly enhancing driver and passenger experience, combining essential practicalities with modern expectations for connected mobility.
Through durable reliability, versatile spaciousness, carefully tuned driving dynamics, practical seating arrangements, and customizable technology enhancements, the LDV G10 embodies comprehensive transportation options for practical drivers worldwide. Standing out not only due to functional capabilities but also due to thoughtfulness in encompassing comfort and convenience considerations, the G10 reflects modern ambition towards thoughtfully designed automotive utility relevant to a globally diverse customer base.
“A car is not just a tool — it’s an experience waiting to happen.”
– Ken Block, World-renowned rally driver and viral motorsport icon
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Frequently Asked Questions
Everything you need to know about this head unit
Connect the single RCA cable with the yellow plug (included in your package) to extend your Bluetooth signal. This cable doubles as both a camera input AND a Bluetooth/WiFi antenna extension. The two small blue wires attached are antenna boosters that significantly improve connection stability. This simple connection takes 30 seconds and resolves 90% of Bluetooth issues. Make sure it's firmly connected even if you're not using a rear camera.
Try these proven solutions:
1. Quick Fix: Settings → Apps → Z-Link → Disable → Enable → Open (repeat each use)
2. Check Cables: Use the data/charge USB cable (not charge-only)
3. Bluetooth Setting: Disconnect all other Bluetooth connections - CarPlay needs exclusive access
4. Factory Reset Z-Link: Find the pink 'RESET' app, restart, reconnect Bluetooth, then try Z-Link
5. Sound Issues: Switch audio source to 'AUX' or 'USB/AUX' in your vehicle menu
Most issues are resolved with step 1 or 3!
The processor differs between models: The 2/32GB has a 4-Core processor, while 4/64GB and 8/128GB models feature the powerful 8-Core Cortex-A55 processor. Combined with RAM differences: The 2/32GB model with its 4-Core processor and limited RAM may experience slowdowns with heavy multitasking. The 4/64GB with 8-Core provides smooth performance for most users - no lag, seamless app switching, and enough storage for maps and music. The 8/128GB with 8-Core offers maximum performance with its generous RAM allowing unlimited multitasking and massive storage for extensive media libraries. Think of RAM like your desk space - more RAM means you can have more apps open simultaneously without slowing down.
Absolutely normal! These head units are complete replacement systems with their own GPS antenna, microphone, and Bluetooth module. Your factory connectors for these features won't be needed anymore. The important connections are: main power harness, speaker outputs, and the yellow RCA cable (even if not using a camera - it extends Bluetooth range). Any leftover factory plugs can be safely tucked away. If you're unsure about any connection, our support team is here 7 days a week.
Z-Link updates are handled through system firmware updates. Go to Settings → System → System Update. If an update is available, download it to a USB drive (FAT32 format) and install. Important: Never download Z-Link APKs from unofficial sources - they won't work and may cause issues. If you're having compatibility issues with newer iOS versions, the disable/enable workaround (Settings → Apps → Z-Link) usually resolves them while waiting for official updates.
Consider your usage:
• 2/32GB (4-Core): Budget option - fine for basic use, but may lag with multiple apps due to 4-Core processor and limited RAM
• 4/64GB (8-Core): Sweet spot - smooth Android Auto/CarPlay, multitasking, and ample storage
• 8/128GB (8-Core): Premium choice - unlimited multitasking, massive storage, future-proof for years
Most customers choose 4/64GB for the perfect balance of performance and value. The extra RAM makes a huge difference in daily smoothness!
The yellow RCA cable's blue antenna wires also boost WiFi signal! Make sure this cable is connected. Additionally, try these tips: Position the blue antenna wires away from metal surfaces, check that your phone's hotspot is set to 2.4GHz (not 5GHz) for better range, and ensure the head unit's WiFi sleep policy is set to 'Never' in Settings → WiFi → Advanced. For best performance with wireless CarPlay, keep your phone within 1-2 meters of the head unit.
Go to Settings → Sound → Equalizer and adjust to your preference. For more volume, increase the 'Loudness' setting. The 4/64GB and 8/128GB models have superior audio chips that provide cleaner, louder sound. If you have an amplifier, use the RCA outputs for best quality. Also check Settings → Factory Settings (password usually 126) → Audio settings for additional gain controls. Remember: higher-spec models (4GB+) include premium audio components for noticeably better sound.
Yes! Most vehicles work instantly. If not, use the steering wheel learning app: tap the steering wheel icon, press each button on your wheel, and assign functions. For newer vehicles with CANbus, we provide CANbus modules for automatic setup. Some vehicles may need the Key1/Key2 wires connected (usually included in our harness). If you're having trouble, let us know your exact vehicle model and we'll provide specific instructions.
We offer a 30-day return policy. If it doesn't fit or there's a compatibility issue, we'll work with you to resolve it. If you change your mind, a 20% restocking fee applies. Our team verifies compatibility before shipping to minimize issues. We provide installation support 7 days a week to help resolve any problems. With our 3-year warranty and Australian-based support, you can purchase with confidence. Full details in our Refund Policy.
Historical Development and Market Evolution of the LDV G10:
The LDV nameplate itself carries historical significance inherited from the UK-based Leyland DAF Vans, renowned since the 1990s in Europe for producing dependable commercial transportation. Through its acquisitions and ownership transitions, the LDV name eventually fell under SAIC Motors, a prominent automotive manufacturer known globally for versatility of products appealing across a wide audience.
Introduced in global markets around 2015, the LDV G10 arrived as an all-new, purpose-built platform tailored for a global audience necessitating a modern larger-sized multipurpose van. Across regions—including Australia, New Zealand, and many Asian markets—the G10 found a receptive audience among small business operators, transport service providers, and especially family-oriented buyers seeking space, comfort, and affordability without compromising essential technology or design. Efforts by LDV to present a comfortable and contemporary interior environment significantly boosted G10’s popularity, substantially breaking the mold from stereotypical utilitarian commercial vans.
Design, performance, and versatility stood at the forefront of the LDV G10’s appeal. This large multi-purpose vehicle was carefully designed to maximize passenger comfort, featuring spacious cabin dimensions, ergonomic considerations in seating arrangements, and practical storage compartments that respond well to varied family or commercial usage requirements. With design queries such as large side-opening doors, flexible interior layouts offered with either 7-, 8-, or 9-seat configurations, and generous rear cargo capacity, the G10 addressed the practical demands of daily urban usage, long-distance travel, and rigorous commercial tasks alike.
Initial models in 2015 came equipped with efficient powertrain options including a 2.4-litre petrol engine mated primarily to automatic gearboxes, later expanding offerings with turbocharged variants, and diesel selections providing optimal balance between power, economy, and reliability. Through its lifespan leading into 2022, the G10 underwent periodic adjustments and minor updates, progressively refining reliability, build quality, comfort, and technology.
In vehicle handling dynamics, the LDV G10 emphasized comfort, stability, and everyday driving ease—a necessity given its diverse customer profile. Its suspension arrangements and steering calibration were carefully attuned toward ease of use and ride comfort on city streets and longer highway stretches, resulting in user-friendly family transportation or business-use capability, adaptable over varying road demands.
To this solid foundation of reliability and practicality, LDV G10 owners increasingly seek modern technology choices beyond factory standards. Recognizing this desire, aftermarket infotainment options tailored specifically for G10 vans provide well-rounded and powerful technology solutions; products such as premium head units by Brummstadt especially embody this direction.
Brummstadt, well-known for craftsmanship in developing model-specific head units, features offerings carefully matched to LDV G10 requirements. Designed to smoothly integrate with the van’s interior architecture, this upgraded head unit significantly modernizes in-vehicle connectivity and boosts the ease of navigation and entertainment while seamlessly blending visual appeal and practicality within the van's cabin.
Prominently featuring wired and wireless connectivity options for Apple CarPlay and Android Auto, this upgraded infotainment improves user navigation by fully supporting popular mapping applications including Google Maps, Apple Maps, and Waze. For example, envision a relaxed family dinner with loved ones at their favored restaurant—once comfortably seated inside the LDV G10, the predetermined route to a friend's nearby location, selected earlier via smartphone navigation apps, effortlessly appears on the head unit’s vibrant display, providing an enhanced sense of convenience and reassurance.
Drivers also gain opportunities to expand safety measures through optional high-definition (1080p) camera additions, providing both front and rear coverage, significantly amplifying driver visibility while simultaneously gathering valuable video monitoring footage. In urban settings or long countryside drives, such camera installations aid driver confidence, delivering practical safety and peace-of-mind advantages.
Entertainment offerings further complemented through this infotainment upgrade introduces additional possibilities, including enabling gaming experience. Families or passengers benefit from longer journeys, effortlessly connecting joysticks by USB ports on the head unit, allowing integrated multiplayer gaming right within the spacious interior—a thoughtful amenity turning traveling moments into valuable shared experiences.
Advanced voice control functionality, available through popular virtual assistant technologies like Apple’s Siri or Android’s Google Assistant, transforms ordinary drives into opportunities for increased convenience and practical engagement. Issuing commands to remotely manage smart home products—for example turning on residential porch lighting as the driver approaches home—exemplifies carefully considered integration that seamlessly bridges automotive connectivity with day-to-day efficiency.
In driving attributes, the LDV G10 successfully balances spaciousness, versatile comfort ergonomics, dependable on-road behavior, and earnest practicality. Its well-engineered structure, comfortable and adaptable interior layout, confident ride quality, dependable powertrains, and tangible value proposition represent clear strengths. Integrating a modern, powerful infotainment upgrade thoughtfully complements these advantages significantly, directly enhancing driver and passenger experience, combining essential practicalities with modern expectations for connected mobility.
Through durable reliability, versatile spaciousness, carefully tuned driving dynamics, practical seating arrangements, and customizable technology enhancements, the LDV G10 embodies comprehensive transportation options for practical drivers worldwide. Standing out not only due to functional capabilities but also due to thoughtfulness in encompassing comfort and convenience considerations, the G10 reflects modern ambition towards thoughtfully designed automotive utility relevant to a globally diverse customer base.
